Pure Black Hair Dye Permanent Hair Colour

Smart Beauty



PERMANENT HAIR DYE: Classic and stylish shade of Pure Black Hair Colour, for deep jet black coverage.

WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.

EASY TO USE: Inside the home colour kit is an informative step-by-step guide on how to colour your hair and links to further helpful guides.

NON-DRIP FORMULA: Mix the colour cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.

BEST RESULTS: Apply to dark blonde to black hair. If your hair is darker the result will not be as visible or will not provide your desired shade.

100% GREY COVERAGE: For full head application and root re-growth (Thick or hair longer than 20cm may need two packs)

VEGAN & CRUELTY FREE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.

How to Use

How to achieve a vibrant Permanent Pure Black colour? (Full instructions provided in pack)
Start with unwashed hair
Always do a skin and strand test
Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear
Wearing gloves provided, empty the tube of colour cream into the application bottle and shake until thoroughly mixed 
Apply to each section evenly, swiftly, using the nozzle
Comb through and allow time to develop (Max. time 30 minutes)
Rinse thoroughly, and wash with colour safe shampoo
Rinse, dry and style


Tube of Permanent Pure Black colour cream
Developer Cream - activator
Pair of Protective gloves
Detailed Step-by-Step Instructions
50ml Colourant, 75ml developing lotion, gloves, and instructions. Smart Beauty products are made in the EU.


Will it damage my hair?
This unique Permanent Pure Black formulation deeply penetrates the hair during the colouring process, providing strength and protection.
How long will the colour last?
This is a permanent colour
What present hair colour is this best for:?
We recommend this shade for Dark Brown Hair
Will it cover grey?
Yes, this product is suitable for up to 50% grey
How do I refresh the colour?
Simply reapply the colour to dry unwashed hair, following the instruction in the pack.
How many packs do I need?
If your hair is thick or long, two packs may be required
How long is the development time?
Approx. 30 minutes.

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