Beautiful colour and not irritating to the scalp. I have being using it for 4 months now, my hair looks shine, feel hydrated and I highly recommend the product!
Lovely colour
I have dark hair but wanted purple and this did It!
Hollywood Red Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Product Benefits:
Turn Heads with Bold, Permanent Hollywood Red Hair
Discover Smart Beauty Hollywood Red Hair Dye — a vibrant permanent red hair colour designed to deliver rich red intensity, exceptional shine, and salon-quality performance at home.
Whether you want a full head transformation, a bold colour refresh, or striking red depth, Hollywood Red creates an intense multidimensional finish that looks glossy, vibrant, and beautifully even.
Perfect for anyone who wants statement red hair without salon complexity.
Why Customers Love Hollywood Red ❤️
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Permanent vibrant red colour with rich Hollywood depth
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Brilliant shine and soft-touch finish
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Grey blending coverage
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Built-in Plex technology that helps protect, rebuild and restore hair during colouring
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Helps maintain hair strength while colouring
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PPD-free formula
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Vegan formula
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Cruelty-free
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Made in the UK
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Easy home application
Powered by Plex Technology ✨
Unlike ordinary permanent hair dyes, Smart Beauty Hollywood Red includes Plex technology designed to support the hair while colouring.
Plex works throughout the colouring process to:
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Protect the hair structure during colour development
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Rebuild weakened bonds that can be stressed during colouring
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Restore softness, smoothness and shine
This means you can achieve bold red colour while helping hair feel healthier, smoother and more resilient after colouring.
Who Is It Best For?
Hollywood Red works beautifully if you want:
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Rich red tones with bold visible vibrancy
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A glamorous statement shade
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Creative colour intensity with shine
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A fashion-led red that still feels wearable
For darker hair, pre-lightening may be needed for maximum brightness.
What Makes Smart Beauty Different?
Unlike standard box dyes, Smart Beauty focuses on complete colouring solutions:
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Carefully selected European ingredients
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Built-in hair-protecting Plex care
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PPD-free colouring technology for those seeking an alternative formula
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Clear step-by-step guidance
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Reliable colour performance
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Safe home colouring confidence
Your colour result is designed to be achievable even if you are colouring at home for the first time.
Expected Colour Results
On Blonde Hair
Bright vivid Hollywood red
On Light Brown Hair
Rich deep red intensity
On Dark Hair
Subtle red richness unless pre-lightened
How to Apply
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Perform a patch test 48 hours before colouring
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Apply evenly to dry hair
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Leave to develop following instructions
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Rinse thoroughly
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Allow Plex care to continue supporting softness and shine
Pro Tips for Best Results ✨
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Apply to lighter hair for maximum red vibrancy
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Use sulphate-free shampoo to protect colour longevity
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Avoid excessive heat immediately after colouring
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Refresh tone with red-safe colour care
Frequently Asked Questions
Is this suitable for grey hair?
It blends grey beautifully, though results vary depending on hair texture and grey percentage.
How long does Hollywood Red last?
Permanent colour remains vibrant for weeks, with tone softening gradually over washes.
Is Hollywood Red PPD-free?
Yes, Hollywood Red uses a PPD-free formula, making it a preferred option for customers looking for an alternative permanent red hair dye formula.
Will it damage my hair?
The built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.
Can I use it over previously coloured hair?
Yes, but final results depend on your current colour base.
Hollywood Red Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour
Precio de oferta£12.45
Elige opciones
A
Love this colour and so kind to
My hair , so shiny and healthy looking .
S
Fantastic cruelty free vegan product!
I can’t say enough good things about this company!
S
Love how the colors turned out. Going to use them again
J
It's a perfect color. It's everything I expected it to be I will buy it again
S
This product has changed a lot since I 1st started using it over 10 years ago. I had blue hair before I used it this time and within 2 washes I can see it starting to come through again. üòï Not as permanent as I had hoped it would be but still a great colour.
Hi Sarahdee, yes the product you are using now has changed, the formulation contains Plex anti-breakage technology. As you may know red are high maintenance , thats why we do the red colour boost product, which refreshes the colour between treatments. Thank you for the review...
M
Love this colour, lasts for ages
Wow, your hair looks amazing, thank you for sharing.
A
Still super bright after 5 weeks.
I love it!
S
This colour is amazing. Lovely bright red.covers all greys (I have about 30% grey). My hair is bob length and I use every drop so any longer andI think that I’d get two boxes as my hair is pretty thick. Always leaves my hair shiny, silky and soft, not brittle and dry like some products can.
A
I love this color!
It leaves your hair super soft and it is really beautiful.
The only downside is the strong peroxide smell, but otherwise absolutely great
K
Very impressed! Most important consideration - it's cruelty free! There was plenty of mixture in the bottle to cover my whole head (although the bottle itself was too big and squidgy to efficiently get all the mixture out, so I cut the bottle in half and scooped the remainder out with my hands). There was no awful smell, and no stinging that you get with other permanent hair dyes. My hair is mid/dark brown with greys and already coloured red with another product, and the colour came out pretty much as the box, which I love. When I washed my hair for the first time after a few days much less dye came out than I am used to, which is really impressive. Next time I might mix the Hollywood Red and the Deep Amber to get a more orangey red but I can safely say that, whatever colour I choose, from now on I am definitely a Smart Beauty convert!
H
I am so impressed with this hair dye! It's such a struggle trying to find vegan and CF permanent red dye so when I saw this I had to try it and I'm so glad I've found it! I've loved the smart beauty red colour refresher for a while but it doesn't seem to be stocked in Superdrug anymore so a Google search found this site.
I'm super impressed with:
*Complete grey coverage! Seriously, it's all disguised.
*The bright colour. It's like a semi permanent fashion shade but permanent.
*1 pack did my whole head. I've got 22" extensions and super thick hair so this is a huge deal.
I can't comment on the colour retention yet but I'm hoping it stays this vibrant for at least a few washes and if it does, I've definitely found my new holy grail of hair dyes.
C
Absolutely love this hair dye. The red is perfect and exactly what I wanted! Plus vegan and cruelty free!
T
Probably the best permanent red colour I have tried , great coverage on unbleached hair but still not as vibrant as the semi permanent red colours around
L
Have always used smart beauty products and love the condition of my hair afterwards
J
Good hair dye. Love the colour. I have dreadlocks and it didn't dry them out too much. The only downside was that the bottle was very hard to press/squeeze so I ended up taking the nozzle off. Just about to buy another one and will be trying a different colour.
A
It’s a great colour and it’s amazing because it is less chemicals in the product.
A
Great hair dye
A
Lovely colour doesn’t fade sticking with this colour
M
Long lasting color. Easy to apply
M
The product, itself is amazing. I absolutely love it. It last a lot longer than any other red dye I've used in the past.
The delivery process was a nightmare. It took slightly under 3 weeks to get here, and when it did, the package was opened in different areas, squashed on one side, and the box containing my 4 hair dyes was barely holding together. From now on I think I'll order this product through Amazon to ensure it's here in 2 days and in great condition.
S
Easy to use. Excellent results, I know that smart beauty excellent customer service team are there for me if I have any questions.great product.highly recommended.
Would definitely order again.
R
Its awesome x
Y
I love that I found a wonderful longlasting colour without animal testing and vegan. This is the main thing for me!
H
Was so happy to find a red hair dye which is both permanent and vegan/cruelty free! Really happy with the results :)
T
Amazing, best colourant I've ever used, my hair was in great condition after using. Will definitely buy again.