Rich Plum Hair Dye | Permanent Hair Colour

£7.95

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Smart Beauty rich plum permanent hair dye kit is perfect for a sophisticated makeover or stylish all-out transformation, looks fantastic on brown hair.
Our plum hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth and shiny.

  • For full head application (Thick or hair longer than 20cm may need two packs)Giving perfect grey coverage, lasting up to 28 washes
  • Hair dye without ppd (para-phenylenediamine)
  • Cruelty-Free
  • Suitable for Vegans

Rich plum permanent hair dye is perfect for dark blonde to medium brown hair and not as suitable for use on very light or bleached blonde hair as the result will be very bright. Colour and length of duration will depend on porosity, length, fineness and condition of hair, as well as any previous treatments.
Box contains 50ml Colourant, 75ml developing lotion, gloves and instructions. Smart Beauty products are made in the EU.
Order before 3pm (excludes weekends) - for next day delivery.
Not available in UK high street stores, buy Online only. How to colour your hair at home

not tested on animals

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How to achieve a vibrant Rich Plum colour? (Full instructions provided in pack)

  • Start with unwashed hair
  • Always do a skin and strand test
  • Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear
  • Wearing gloves provided, empty the tube of colour cream into the application bottle and shake until thoroughly mixed 
  • Apply to each section evenly, swiftly, using the nozzle
  • Comb through and allow time to develop (Max. time 30 minutes)
  • Rinse thoroughly, and wash with colour safe shampoo
  • Rinse, dry and style
  • Tube of Permanent Pure Black colour cream
  • Developer Cream - activator
  • Pair of Protective gloves
  • Detailed Step-by-Step Instructions
COLOUR CREAM INGREDIENTS: AQUA, CETYL ALCOHOL, CETEARYL ALCOHOL, PROPYLENE GLYCOL, CETEARETH-25, COCAMIDE MEA, AMMONIA, CETETH-2, POLYQUATERNIUM-6, DIMETHICONE, APRICOT KERNEL OIL POLYGLYCERYL-6 ESTERS, POLYGLYCERYL-10 DIPALMITATE, PUNICA GRANATUM SEED EXTRACT, DICETYL PHOSPHATE, HYDROLYZED YEAST EXTRACT, SORBITAN OLEATE, GUANOSINE, ADENOSINE PHOSPHATE, MALEIC ACID, OLEYL ALCOHOL, URACIL, PVP, ASCORBIC ACID, XANTHAN GUM, DIMETHICONE PEG-8 MEADOWFOAMATE, SODIUM SULFITE, SODIUM HYDROSULFITE, DISODIUM EDTA, ETHANOLAMINE, PARFUM, 2-AMINO-3-HYDROXYPYRIDINE, P-AMINOPHENOL. SMART HAIR COLOUR shades do not contain ingredients of animal origin.

Will it damage my hair?
This unique Permanent Rich Plum formulation deeply penetrates the hair during the colouring process, providing strength and protection.
How long will the colour last?
This is a permanent colour
What present hair colour is this best for:?
We recommend this shade for Dark Brown Hair
Will it cover grey?
Yes, this product is suitable for up to 50% grey
How do I refresh the colour?
Simply reapply the colour to dry unwashed hair, following the instruction in the pack.

How many packs do I need?

If your hair is thick or long, two packs may be required

How long is the development time?

Approx. 30 minutes.