Blonde+plex | Ash Blonde Permanent Hair Dye

Smart Beauty Shop



Contains Smart Plex which Protects and Strengthens Hair during Hair Colouring|Lightens and Tones Natural or Coloured Hair
Ultra blonde permanent hair lightener with added ash colour and care treatment
Featuring Smart Plex anti-breakage formulation to protect and strengthen your hair during and after colouring
Ash Smart Blonde is a perfect solution to blend or cover grey or silver or thinning hair
To get the best ash blonde results apply to light-to-medium blonde hair. If your hair is darker, the platinum result will not be as visible
Gone are the days of yellow straw like blonde hair
There has never been a better product to help you go blonde. Transform your hair colour with Smart Beauty Ash Blonde hair dye permanent with added Smart Plex Anti-Breakage formulation to protect and strengthen your hair during and after colouring. Using the latest salon quality hair colouring technology, we make it accessible and affordable for home use. Smart Blonde Ash is recommended solution to blend or cover grey, silver or thinning hair
To achieve the optimum Ash shade the product should be applied to light to medium blonde hair. With darker hair, the platinum result will not be as visible.

How to Use

Read and follow the safety instructions included In the pack:
Mix the colour thoroughly with the cream.
Apply evenly.
Wait for 30 minutes.
Rinse and style as desired.
You do not need to use conditioner.
If your hair is thick or long, two pack may be required.


50ml of hair colour with added Smart plex
100ml bottle of Smart Colour activator cream
A pair of protective gloves
An illustrated step by step instruction leaflet


How do I achieve the shade of blonde I want, and will it work on dark hair? 
Black hair is level 1, light brown is level 6, very light blonde is a level 12. For our Smart Blonde+plex to give you the desired colour, platinum, ash, creamy or summer, you will need to start with a hair shade of level 8 or lighter, which is medium / dark blonde. If your hair is darker than level 8 your hair will still be lightened up to 4 levels, however, the colour tone will be less visible. In that instance it is possible to use multi applications of this product to achieve the desired shade.
Which shade will suit me?

If you have grey or silver hair, then platinum and ash shades will blend beautifully. If you have thinning hair, then any of the 4 blonde shade will perfect. What is the development time?
The total development time is a maximum of 45 minutes, it is very important to start timing as soon as you apply the cream. Do not wait until you have finished applying before starting the timing. Each section of your hair needs different development times, for examples your roots needs more development time as this is the newest hair. See instruction leaflet for more details about application process.
Will it damage my hair?
Smart Blonde+plex is our first blonde range with added Smart Plex Anti-Breakage formulation.Described as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Smart Plex actually nourishes and rebuilds the microbond fibre structure of your hair making it healthier and stronger.

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