Beautiful colour and not irritating to the scalp. I have being using it for 4 months now, my hair looks shine, feel hydrated and I highly recommend the product!
Lovely colour
I have dark hair but wanted purple and this did It!
Shop by Shade
Hair colour is personal.
Sometimes you want soft and natural. Sometimes you want bold and fearless. Sometimes you want bright blonde confidence or deep glossy brunette tones. Whatever your vibe, Smart Beauty makes it easy to find your perfect shade.
Explore colour collections designed around the tones you love most — from vibrant reds and cool silvers to rich brunettes and statement purples.
Because finding your perfect colour should feel inspiring, exciting, and completely you.
Smart Beauty
Red & Pink hair Colour
Bold, playful, impossible to ignore
From rich reds to vivid pink statement shades, this collection is made for colour lovers who want to stand out with confidence.
Whether you love deep permanent reds, vibrant semi-permanent pinks, or glossy copper-red tones, these shades deliver warmth, intensity, and serious personality.
Perfect for:
- Vibrant reds
- Cherry and ruby tones
- Bright pinks
- Copper reds
- Creative colour looks
Smart Beauty
Purple & Plum Hair Colour
Rich, creative colour with a luxurious edge
Purple hair never goes out of style. From soft plum tones to vivid violet statements, these shades combine creativity with elegance for a look that feels bold yet wearable.
Perfect on pre-lightened hair or for adding rich reflective tones to darker bases.
Perfect for:
- Violet and plum tones
- Deep aubergine shades
- Bright purple fashion colour
- Creative self-expression
- Glossy statement hair
Smart Beauty
Black & Blue Hair Colour
Deep, dramatic, high-shine colour
Dark shades don’t have to be boring.
Explore rich blacks, blue-black tones, sapphire-inspired shades, and cool deep colours designed to create glossy, dimensional results with serious shine.
Perfect for creating sleek, dramatic looks with salon-inspired depth.
Perfect for:
- Blue-black hair
- Sapphire tones
- Deep glossy black
- Cool dark shades
- Dramatic colour transformations
Smart Beauty
Bleach & Blondes
Bright blonde confidence starts here
Whether you want icy platinum, creamy blonde, sun-kissed highlights, or the perfect blonde base for creative colour, this collection helps you lift, tone, and brighten with confidence.
From bleaching kits to toners and blonde colour systems, Smart Beauty helps make blonde transformations easier at home.
Perfect for:
- Platinum blonde
- Bleaching and lightening
- Blonde maintenance
- Highlighting
- Pre-lightening for vivid colours
Smart Beauty
Silver & Grey Hair Colour
Cool tones, icy finishes, modern edge
Silver hair is timeless, modern, and effortlessly striking.
Whether you love metallic silver, icy grey, ash blonde, or cool-toned platinum finishes, this collection is designed to neutralise warmth and create cleaner, brighter blonde and silver tones.
Perfect for:
- Silver hair
- Grey toning
- Ash blonde
- Icy platinum finishes
- Neutralising brassiness
Smart Beauty
Brown & Copper Hair Colour
Rich, glossy, naturally beautiful colour
Warm brunettes, deep chocolates, rich espresso tones, and glowing copper shades create timeless colour that feels sophisticated and wearable.
Perfect for enhancing shine, adding warmth, covering greys, or creating luxurious salon-inspired results at home.
Perfect for:
- Chocolate brown
- Espresso brunette
- Warm copper
- Natural-looking colour
- Glossy dimensional tones
Find Your Perfect Shade
Whether you want soft and subtle, bright and bold, cool and icy, or rich and glossy, Smart Beauty helps you discover colour that feels like you.
Creative colour. Salon-inspired results. Confidence at home.